1. Search Engine Optimization (SEO)
Improving your content so it ranks on search engines like Google Search.
- Focus: Free (organic) traffic
- Example: Writing blogs that appear when someone searches a topic
2. Search Engine Marketing (SEM) / Paid Ads
Running paid ads on search engines.
- Platforms: Google Ads
- Focus: Instant visibility
- Example: Your website appears at the top as a sponsored result
3. Social Media Marketing (SMM)
Promoting content on platforms like:
- Focus: Engagement, brand awareness
- Example: Reels, posts, stories, and community building
4. Content Marketing
Creating valuable content to attract an audience.
- Formats: Blogs, videos, infographics, posts
- Focus: Educate or solve problems
- Example: “How-to” guides, tutorials
5. Email Marketing
Sending emails to nurture and convert users.
- Tools: Mailchimp
- Focus: Relationship building & sales
- Example: Newsletters, offers, updates
6. Affiliate Marketing
Earning commission by promoting other people’s products.
- Example: Sharing product links and getting paid per sale
- Common on blogs, YouTube, or social media
7. Influencer Marketing
Collaborating with influencers to promote products.
- Platforms: YouTube, Instagram
- Focus: Trust and reach
- Example: A creator reviewing a product
8. Pay-Per-Click (PPC)
A model where you pay for each click on your ad.
- Platforms: Google Ads, Facebook Ads
- Focus: Driving traffic quickly
9. Mobile Marketing
Reaching users on mobile devices.
- Channels: Apps, SMS, push notifications
- Example: App ads, promotional messages
10. Video Marketing
Using videos to promote products or ideas.
- Platforms: YouTube, Instagram
- Example: Tutorials, product demos, reels
Simple way to understand:
Email → Conversions & retention
SEO + Content → Long-term growth
Ads (SEM/PPC) → Quick results
Social Media + Influencers → Reach & engagement